Case Studies/AG1 Scale

Athletic Greens

Embedded Recruitment

Our Client

At the heart of AG1 (Athletic Greens) lies a commitment to empower people to take ownership of their health and bring Foundational Nutrition to people around the world.

The Challenge

The organization lacked internal recruitment staff required to fulfill their hiring road map with proven talent in-order to capture market share and expedite their DTC growth post $100M funding round.

Our Solution

Customized a hybrid RPO model allowing AG1 internal teams to maximize recruitment output, while meeting company wide hiring objectives in order to meet revenue bench marks.

The Results

An end-to-end partnership, leading to hyper scale.

32

Placements booked

4:1

Candidate Submission to Hire Ratio

~95%

Avg. Retention Rate of greater than 1 year with the company from start date

~$400k

In fee savings across 
30+ hires including 
10+ Dir & VP searches

After taking on funding, hitting milestones was more important then ever. Proper Search market knowledge, processes and hustle was a game changer for our internal TA teams and business."

Title: Director of Talent Acquisition

AREAS OF THE ORG SUPPORTED

Leadership

Marketing

Ops

Finance

Executive Searches Completed

Vice President, Retention & Member Experience
Chief of Staff to CMO
Director of Fulfillment and Distribution EMEA

Positions Filled

VP of Retention

VP of Communications

VP of Growth

Dir. Of Fulfillment & Distribution

Dir. Of Brand Activation

Dir. Of Product Design

Sr. Dir of MarTech

Sr. Creative Director

Director of Regulatory

Sr. Dir of Marketing Strategy

Influencer Partnerships x 3

Programmatic Marketing x 2

Finance Manager

PM - LCM

PM - MarTech

Add Trafficking Manager

Sr. Research Analyst

Technical & Product Recruiter

FDA and Regulatory Council

Product Designer

Lab Manager

Microbiom Scientist / Researcher

Corporate Council x 2

PM - Special projects

AG1: Team + Executive Search

FAQs

Why Choose Proper?

Good question! Here is what we have to say about that.

  1. Domain Experts – Every day, our teams speak to top talent within the consumer space
  2. Proven track record – 409 hires and counting
  3. Scalable pricing – Designed to scale; A true partnership approach
  4. Tenure team – 50 + years of experience at your fingertips
  5. Community of affiliate partners – We pay to play! Do other recruiters give away their fee for intros? We don’t know of an

What technology do you use?

We’ve built a tightly integrated suite of technical tools specifically chosen to automate the source & pitch portion of the recruitment process. Using our proprietary recruitment architecture within Scouted, we’re able to derive 100+ data points, create look-alike personas, allowing us to identify the ideal candidate bio for your open positions quickly.

Reach out to learn more about how Scouted Works.

 

How fast will I receive my first batch of talent?

On average, most requests are completed within 1 business week or less after candidate alignment has been completed. However, more complex requests can take longer.

Is there any recruiting work or skill set level you don't cover?

It’s not often we come across a role we don’t have experience in. That said, and as your partner, if your need is better suited for a different search partner, we’ll be the first to tell you. We’re not here to win business, we’re here to win your trust!

As a reminder, we typically support skillsets within these Orgs:

  • Marketing (Digital)
  • Brand
  • Product
  • Sales
  • Ops
  • Finance

How does your community work?

Simply put, great talent knows great talent. That is why we’ve developed a robust affiliate program to amplify the introduction of experts to our recruiters allowing us to get in the room others can’t.

How do I put in a request for another search?

For the fastest turnaround, please reach out via call or email to your dedicated Execute Sponsor overseeing your account.

What is SearchOS

SearchOS is the basis of our Complete Recruiter System we created. Highlighting a 6-pillar human-desire framework which infuses art (people IQ/EQ) and science (tech + data) to streamline the recruitment process and help our clients like you achieve major breakthroughs by acquiring the talent required to hit milestones.

SearchOS and its 6-pillar framework have allowed us to achieve 409 successful placements to date!

  1. Deiscovery
  2. Desgin
  3. Build
  4. Validate
  5. Execute
  6. Manage

Book A Call Today to Learn More

We don’t just place people, we build world class companies. As domain experts, we’re the one partner founders can trust to build their dream teams from Seed to Exit.